Improving Markets to Meet Society’s Biggest Challenges
Smarter Markets Podcast
Smarter Markets by Abaxx brings together high profile leaders, such as Ruby Zefo, Chief Privacy Officer at Uber, Daniel Yergin, Pulizer Prize Winning Author of The Prize, and Charlie McGarraugh, Chief Strategy Officer for Blockchain.com, to explore topics like energy transition, digital privacy, and climate change. Abaxx is a tech start-up developing technical infrastructure and applications for the ESG economy.
CHALLENGES & GOALS
Abaxx/Smarter Markets originally hired us to handle their podcast engineering, editing, and mastering. However, their podcast, while popular, needed more direction and consistency. Each new season felt unrelated to the last, and this seemed to be impacting listener engagement.
THE STRATEGY
We worked with the Smarter Markets team on strategy, a visual rebrand, and creating more engaging creative assets, including video promotions. In collaboration with the executive producer, we helped them develop a more cohesive and polished identity, with an air of mystery, aiming to build brand awareness and be more appealing to their target audience. Our audio engineer helped them improve the quality of their podcast recordings, resulting in a more polished, consistent sound. We also produced original music for their brand and social media assets.
Impact
Stats as of February 2022.
Total Downloads
%
Listener Growth
Identity & Video
We updated Smarter Market’s visual identity to resonate more with their target audiences. We also produced animated video ads and original music.
Tansy Aster has been great to work with on our podcast. The audio quality of the podcast, audiograms and other creative content has been high quality and consistent with our brand and messaging. Their experience and insights have proven to be invaluable as we continue to grow and market our show. Tansy Aster has been a great asset to the team and we appreciate their ability to always provide excellent service even on such incredibly short notice.
New year, new series, same global challenges. Join us as we bring together Jeff Currie, @JoshCrumb, and @ErikSTownsend in collaboration with @ttmygh to discuss the role of markets in #ClimateChange and the #EnergyTransition — starting tomorrow at 10:00a EST. pic.twitter.com/YcPaY2pVUG
— Smarter Markets (@Smarter_Markets) January 14, 2022
In two weeks today, we are returning with a fresh complexion, an essential new ten-part series, and two very familiar faces.
— Smarter Markets (@Smarter_Markets) November 7, 2021
'An #Energy Transition in Three Corresponding Acts' with host @SusanSakmar and @DanielYergin, Vice-Chair of @IHSMarkit debuts on Saturday, November 20. pic.twitter.com/H7VHH7NxOW
Identikit Sequent X I The Season Finale I Saturday, October 9
— Smarter Markets (@Smarter_Markets) October 7, 2021
With @mdennedy and @JulesPolonetsky, Founder and CEO of @futureofprivacy
Isn’t it time to take our #privacy back? pic.twitter.com/0aMBpmQXLM
"It is the number one #energy technology revolution of the 21st-Century so far. Because the people said it couldn't happen."
— Smarter Markets (@Smarter_Markets) July 23, 2021
Join us on Saturday morning as we welcome @DanielYergin, Pulitzer Prize-winning author and Vice-Chairman of @IHSMarkit to the #smartermarkets collective. pic.twitter.com/vgUinDZuMf
Future Nostalgia
Podcast Engineering & Production
Visit Tansy Aster Audio for more information about our podcast production services.