Everyone says they want to make a difference…
Be more sustainable, innovative, socially responsible. It looks nice on paper.
But are you ready to make it happen? We are too – that’s why we work with creative, purpose driven organizations and leaders like you. We help small businesses, nonprofits, social impact and tech-for-good organizations launch or reinvent brands and initiatives that walk the walk. You don’t have to change the world–you just need to dare to be different. A positive impact is a positive impact, no matter the scale.
What sets you apart? That’s what a brand strategy helps you figure out.
7 Reasons You Might Need a Brand Strategy
- To figure out who your brand is. It’s the who your ideal customer or client will connect with.
- To determine who you stand for and who you don’t. You can’t stand for everyone.
- To assess where you can make the biggest impact in your industry or community
- To give your customers and/or community members what they need most
- To be the dream employer of those you stand for
- To build a culture that brings out the best in your staff and those you serve
- To make a real difference, not just talk about it
4 More Reasons...
Because re-brands can cost you a lot of time and money and stakeholders can be really resistant to change.
To avoid having to say – this still isn’t right – after 51 revision rounds with your designer and/or copywriter
Because you know you have to understand the rules to break them
Because…we know it’s a cliché, but would you build your dream house without a blueprint?
It’s a good feeling see our organization in this new light. The way Tara was able to capture our mission was truly inspirational. We were very impressed with her professionalism, adaptability and expertise in taking our brand to this next level. We truly feel this is the right direction and Tara was the right fit for us.
Our Brand Strategy Process
We build your strategy and roadmap together through virtual conversations, insightful activities, focused research, and a few good laughs. The last part is optional but recommended. Our only requirements: We keep an open mind and everyone gets a voice.
We build your foundation
We’ll figure out what you stand for so you can find who you stand for. You might call it your mission, values, and goals.
We define your personality
We’ll create a human, give them a name, and call it your brand. It’ll be fun.
We discover your target audience and their unmet needs
We’ll determine who will most connect with your new, human brand and what you offer. Then we’ll gather some data and talk to people.
We find opportunities and establish positioning
We’ll see where your competitors are missing the mark and figure out where we can parachute in and save the day. Let’s change the status quo for the better.
We’ll create a roadmap for your brand
Use this as a foundation for your identity, messaging, culture, and touchpoints. Your creative team will thank you.
Brand strategy engagements start at $5000. Is that more than you can invest right now? Ask us about our consulting packages.