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Our Services

Brand Strategy & Consultation

Whether you’re a solopreneur who recently started a business or an established organization struggling with customer or staff engagement, we’d love to build a plan for you.

What Best Describes You? 

Your brand is more than a snazzy logo and color scheme (gauntlet gray, anyone?). It’s your organization’s story. Who is your organization? What is your purpose? Why is it your purpose? Who do you serve and why do you serve them? What positive impact do you want to make on your staff and customers? When you’re starting a business, it can be overwhelming to answer those questions. It can be even more overwhelming to figure out how to share your story in a way that resonates with your audience. Take a deep breath. We’re here to help you with that part — telling a compelling story is our jam.

Illustration of branding assets

We recently started our business or we're growing and we haven't developed a brand or digital presence yet. What do we need to get started?

Let’s Build Your Story

Content Creation image

We have a brand, but it hasn't been effective. We aren't getting the results we hoped for. How can we strengthen our brand and digital marketing?

Let’s Strategize

 We Don’t Have a Brand or a Digital Presence Yet. Where Do We Start?

 

At Tansy Aster, we believe in customer empowerment. After a decade of helping small businesses and organizations with brand development, content creation, and digital marketing, we’ve learned a few things along the way and we want to pass that knowledge on to our clients. It’s exciting to develop a logo and pick out the colors that represent your business. How many of us have spent hours staring at paint sample cards only to realize we have no idea what we want? A lime green accent wall might sound awesome, in theory, but will it work with that red couch you will never, ever get rid of?  Then there is all the prep you need to do. Can’t someone else worry about that part? 

When you’re starting a business, you might think – oh, I need a logo and a website. You’d be right. Those are important parts of your brand, and they are a lot of fun to build (okay, we might be a little biased on that one). But your brand is about your audience, how your business makes them feel. Before you hire a designer to whip up a logo of a dancing carrot in a pirate costume, you’ll want to know why a dancing carrot is right for your audience. If you’re an up and coming neurologist looking to gain the trust of new patients, a dancing carrot might send the wrong message.

Then there is everything beyond the logo. What messaging might resonate most with your audience? What should the user experience of your website be like? Which social media platforms might work best? We recommend a solid brand strategy or what we like to call — a compelling story — before spending your hard-earned money on brand assets. 

Think of your business as the protagonist. Protagonists have motivations and goals we can relate to. They also have challenges and roadblocks they need to overcome to get where they are going. We can create a brand strategy with you, a brand development plan that outlines your purpose, brand positioning, value proposition, strengths, challenges, and what imagery, messaging, and content might resonate best with your audience. The goal is to help decide what might perform best with your target audience vs. taking a throw stuff at the wall and see what sticks approach, which can cost you time and money. We want to set you up with a roadmap to build your brand, whether you choose to have us create your assets and content or you take it on yourself.

New Brand Strategy Packages

Looking to build your brand and content strategy? We offer two budget-friendly packages, one for solopreneurs with one focus, such as photographers, authors, business coaches, therapists (and more), and one for new or growing businesses, such as start-ups, nonprofits, medical offices, and veterinary clinics. The Growing Business Package includes help with your internal branding to better engage with your staff.

How Can We Strengthen Our Brand and Content Strategy? 

We’ve worked in the marketing and creative services field for over a decade. In that time, we’ve served a variety organizations and industries and developed a deep understanding of what is required to engage with audiences. Audiences want authenticity and relatability – traditional ads don’t have the impact they used to and glossy social media videos look like yet another commercial. When people go online, they are inundated with information – everyone is competing for their attention. Organizations, large and small, need a strong and relatable brand and compelling original content to cut through the noise.

Is your business or organization struggling to stand out or with customer or staff engagement? Are you struggling to attract well-qualified and diverse candidates? If so, an evaluation of your brand strategy may be beneficial. Maybe potential customers can’t find what they need on your website or your messaging isn’t resonating with your customers. Or perhaps you haven’t developed a social media strategy and you’ve fallen into the habit of posting anything that comes to mind that day. We get it. There is only so much time in the day!

If you are a solopreneur, small business, or larger organization with an established brand, and you’re struggling with digital engagement and/or lead generation, let’s chat. We’ll do an audit of your visual brand, content/messaging, website, and social media platforms and gather the data we need to help determine where your bottlenecks are. Then we’ll develop a Brand Refresh plan for you that includes the audit results and recommendations on where to focus your valuable time and energy, whether that is a new color scheme, a social media strategy, a website redesign, creating more authentic videos, or all of the above.

Brand Refresh Strategy Packages

For established brands and businesses

If you’re looking to strengthen your brand and content strategy, choose a plan that best fits your business and your needs. All prices below are starting prices. If you need a custom plan or services added, we can work with you on that.